Did you know that your Kyocera TASKalfa Pro 15000c comes with direct mail applications? That’s right, it can be used to manage this incredibly versatile and effective form of marketing. In this article, we share with you some ways to make the most of your TASKalfa Pro 15000c’s direct mail capabilities.
Reach Out Within the Best Timeframe
When it comes to direct mail, sending the right message at the right time is of utmost importance. In fact, it can make the difference between a customer deciding to convert or not. For instance, in the case of customers starting the checkout process only for them to abandon their cart, sending direct mail at the most opportunistic timing can result in sales. A reminder of the items they were interested in and a discount code can hit a sweet spot if conveyed during the most suitable timeframe.
Tailor Mail to Individual Customers
Today, direct mail is all about individualized marketing. What does that mean? Showing a different group of advertisements that revolve around selected products and services based on each customer’s profile can be effective in getting them to convert. This shows that your business cares about them: by taking the time to consider what your customers are interested in, you are not promoting products and services that are irrelevant to them. As opposed to traditional marketing which takes an “in your face” approach, individualized marketing is catered to each customer and their unique needs.
Make Full Use of Tactile Information
When you send direct mail, you are engaging a sense that digital marketing is incapable of reaching out to: the sense of touch. From the weight and feel of the paper to its embossing and even scent, every small detail makes a difference and can help to build the brand image you want. Using unique finishing tactics and effects that engage more than the eyes, well-designed direct mail can strike the right impression at the ripest time.
Keep Track of Results
You may choose to send several different forms of direct mail based on each customer’s needs. From postcards to brochures and booklets, easily keep track of the mail you have sent as well as the response rates in deriving actionable insights for future marketing efforts.
Get the Kyocera TASKalfa Pro 15000c from Ameritechnology
Are you looking for a printer that comes with direct mail capabilities? Whether you are new to direct mail and personalized marketing or you are looking for a more effective way to manage your campaigns, the Kyocera TASKalfa Pro 15000c is the perfect device for you.
At Ameritechnology, we have been delivering the one-on-one services our clients need to improve their bottom line since our inception in 1984. We have vast experience and expertise in recommending the Kyocera copiers and equipment. If you have any questions regarding the TASKalfa Pro 15000c, please feel free to contact us today.